Thursday, June 25, 2009

The Weirdest Brand Name : Mamoo Burger and its interesting story

Thursday, June 25, 2009

Let me tell you a very interesting story. Even if you are not a management student or related to marketing etc you will love this story as much as I do. The story reveals about how businesses are growing and you don’t have to be an MBA to run your business successfully and this thing applies at its best in Pakistan especially.

I was born and raised in Rawalpindi and I have some very strong associations with this city. I am also planning to make a documentary to brand this city. One of the businesses that is growing very rapidly is Restaurants business. Consumer patterns are changing and people now love to eat outside at least once a week and this frequency is increasing day by day now. If you are not very hungry and want something like EGG SHAMI BURGER, there are in fact a lot options available in every market. But two turned out to be good products. One is International Burger and the Second one is MAMOO Burger. I am sure this word MAMOO Burger has brought smiles to the faces of those people who live in Rawalpindi. What is so special about MAMOO? Its actually nothing but fresh food and that’s it.

Mamoo Burger started 10 years back with collaboration of West Food Bakers. Actually West Food Bakers rented their outer space to Mamoo Burger so that they can sell their burgers there. Mamoo became one of the famous Egg Shami and Beef Burgers because of its taste. You will see people in queues during the Maghrib and Isha Prayer. In these ten years, Mamoo ( The Owner of Mamoo Burger calls himself MAMOO) never thought of growth or expansion. But then one fine day, West Food Bakers, told Mamoo to leave because they wanted to start their own Burger stall. But this was not enough..Guess what West Food Bakers named their Burger Stall...Surprise Surprise...It was Mamoo Burger.

The original Mamoo reacted so quickly against this move because it was his brand and he was infact THE MAMOO. So he rented out a space very next to West Food Bakers and named it ASLI MAMOO Burger( Original Mamoo Burger). After that, a fierce competition started between the original and new Mamoo burger. They launched many new campaigns in order to cash the Mamoo brand name and both were claiming that they are the original producers of Mamoo Burgers. One was offering 5 Chicken burger with one free Pepsi package, while other was offering more or less the same kind of package. The new Mamoo successfully gained some customer base from the original Mamoo. Mamoo even put this picture on the promotional banners to prove that he is the original mamoo ( hahahaha this is quite funny). We all used to see this as a very funny yet interesting story. One fine day, I went to eat Mamoo Burger and I saw big surprises were welcoming me. The original Mamoo has acquired the near by Chinese restaurant and he was using it as a Family Hall. I observed Mamoo as he was giving instructions to the new staff how to behave with the customer and I was thinking that we marketing students study alot about how to behave with customers but this guy who never even has seen the class room is talking so much sense. You must be thinking now, what did the other Mamoo Burger do in retaliation? Well, they couldn’t buy some space because they don’t have any. So I saw some chairs and an motorcycle wrapped with a Panaflex sheet where it is written that Buy one burger and Win motorcycle in lucky draw. When I saw all this, I decided to put in on my blog because I wanted to share this story with you.

What we have learned from this story? Ten years of kingship and still no expansion or growth but when the Bakery asked Mamoo to go, he thought of innovative ways to compete. That’s why Wise people say. “Competition brings quality and innovation.”

Thursday, June 18, 2009

Google Vs Bing

Thursday, June 18, 2009

Although, most the reviews must be comparing the technical aspects of both search engines but there Is one important thing that we are all missing. According to Brands of the year report 2009, Google has become the number brand having more brand equity even than Coke. The search word is going to be replace with the word Googling and currently it is in the transformation phase. Now comes a new search engine Although, you never noticed that search unless you got to know that Microsoft is behind in developing is search engine and that thing interests you somehow to use it. As far as my opinion is concerned, BING is fast, having good search results and in terms of technicality, this search engine has something to offer. But look at Google, its not about just their brand equity which has crossed even Coke, which has sustained the number 1 brand positions for decades. You remember what people called marketing blunder of all times; its none other than replacing the Coke with NEW COKE and people totally boycotted the new product just because they have strong association with the current brand and they totally refused to accept that brand. Well, Google has also developed such brand power and in the near future, may be our kids will be calling search as Google. So now the question is…Can Bing do something to replace the power of Google? Well certainly not especially at this point of time because Google as a company is certainly on a rise. I myself is very loyal to Google search engine and I just love Google. So when I visited Bing for the first time it was like a new world for me and I was very irritated and wanted to get back to Google as soon as possible. May be Bing is technically Good and may be they have some really complicated algorithms to search the best results but one thing is for sure they don’t have the brand power Google has and it will take years to even reach near Google now.

Thursday, June 11, 2009

Whats the Real Use of Twitter ? A Conversation between me and Omar

Thursday, June 11, 2009

I have put this status few days ago that Whats the real use of Twitter and One of friend who is in a social media advertising firm answers my question. I thought, it would be interesting that I paste the conversation here and may be we can learn something out from it.

Me : Whats the Real Use of Twitter? Anyone???

Omar : its one of the part of SOCIAL MEDIA OPTIMIZATION STRATEGY......and the messages that u send through twitter are called tweets...tweets are just as an sms A SHORT MESSAGE FOR MARKETING YOUR BRAND

Me: isnt it the same thing we are doing on facebook! whether you call it tweeting or something else....I mean its like having two cell phones for receiving calls and one for sending sms ...isnt it?

Omar : listen in social media optimization strategy there r bundle of offerings like sms mktng,tweets, forums,articles,groups on fb & other social media sites, email mktng etc so it is one of the tools of SMO Strategy and you can send sms fom web to customer's mobile directly through a paid service like clickatell etc....GOT IT????

Me : u didnt get my point i guess..All I am saying is facebook is a package with almost everything while twitter is just a small application of facebook where you can just write abt What are you doing or whats in ur mind..Do you think ppl really need a website for it just to tell ppl what they are doing! Correct me if I am wrong but for me its the most dumbest idea :D

Omar : Dear u just consider it as sms mktng, almost its the same thing and yes by relying only on twitter is a wrong strategy , it should be a part of ur stratgy as many advertisers are focussing more on social media sites and technologies and its one of them. So it should be incorporated in ur strategy but using alone would be a bad choice. it can only enhance to what u want to promote.

Me : dude just take the consumer's perspective for sometime. We all know what twitter is and we know that you can post updates, news, information blah blah on twitter. All I am saying is you can use groups and communities on facebook to market ur product but in twitter you just have 140 character limit. So that means you have to first Build a social network there and then you will be able to market your product effectively that was the marketing perspective.
Take consumer perspective for a minute now. Initially I have just one mobile to communicate with my friends ( Facebook) and now I ve got two - one for sending sms (twitter) and other is for receiving calls ( facebook) Although I know I can use the same mobile ( facebook) to send sms but I am the dumbest guy in the world :P bcoz I have bought another mobile ( twiiter) for sending sms to my friends ( Keep in mind the consumer perspective)

Omar : Arsalan y dont u understand its just one another platform like tagged & myspace etc, twitter would be one for platform and it can increase ur viewership by some unique users (who r not on FB). simple and yeah right FB also provides u these facilities but what about those clientele who are not on FB so thats y companies & advertisers makes all these options as part of their strategy in order to deliver the msg to maximum digital audience and from consumer perspective they do have the option for linking up their FB account with twitter and vice versa...If u still have doubts about it do call me in ur spare time i will try to give u maximum information that i have.

Me : dude just tell me one good user who is on twitter and not on facebook i mean come on yaar :D
but ok we ll discuss this some other time. its like we have almost cover the whole home page :P

Omar : hahahaha....ok we will discuss it some other time i am leaving office in few minutes

Me: Ok Buddy See you

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