Beliscity - Pakistani's Amazon

Whether we are business students or techy people, we have heard alot about www.beliscity.com. This website has come up with a very unique idea of selling the products online with a different mode of payment. Beliscity knew the physcology of Pakistan consumers that they are risk averse and they still have the fear of purchasing a product online. To encourage the Pakistan consumers to buy the products from home, they did two things which were like hitting the bull's eye. They offered the products cheaper than the market and secondly, they offered it without using your credit cards. There are four different methods to buy a beliscity product, through email, phone, sms or go to their store in clifton karachi which is actually a warehouse. But they are going to open their retail outlet soon. 

What they are offering is pretty interesting. Why i am saying that they are offering interesting products because its actually everything which our pakistani consumer really want to buy. Yes amazon is a good brand name so is barnes and noble but they cannot be successful because of the reason that people here in pakistan donot have the aptitude to read books and especially those books which are licensed. Around 80% of our books are low priced edition or pirated, so students dont bother to buy a licensed book. So what beliscity did was they offer products related to electronics and stuff. Today they have a wide range of products from a flash drive to laptops, jewelry, perfumes and even routers. 

The delievery system is also good. I never tried beliscity but my friends had good experience as far as the delievery system is concerned. Beliscity is planning to expand as they have also opened their outlet in lahore and most probably they are planning to come to islamabad soon. I suggest they should introduce product reviews section on their website so people can post comments about the products. This tactic can increase their sales and also work as a viral marketing tool for them.